What's new for Паулино: Ideas for creating helpful content for your audience, and more...

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Hey Паулино!
I hope you are having an amazing week so far. Here are some updates on what's going on in the digital world, and I have got some stuff for you that'll help your marketing efforts too.
  • 5 Ideas for Creating Helpful Content For Your Audience
  • Latest Blogs
  1. How to Create a Facebook Business Page to Make Money
  2. What Are Twitter Post Sizes and Dimensions for 2022
  • Top News
    1. New Report Show That Reels are Generating the Most Reach on Instagram
    2. Google Announces New Search Updates Which Will Put More Emphasis on Content Depth
  • SocialBu Updates
 
📋 5 Ideas to Create Helpful Content For Your Audience
1. Share tips and tricks for using social media to your advantage.

Social media can be a powerful tool if used correctly. Many people use social media without taking full advantage of its potential. Here are some tips and tricks for using social media to your advantage:

First, make sure you are using social media to connect with the right people. One way to do this is to join relevant online communities and participate in discussion threads. This will help you build relationships with people who share your interests and could be potential customers or clients.

Second, use social media to share valuable content. This could include blog posts, infographics, images, and videos. By sharing high-quality content, you will position yourself as an expert in your field and increase the likelihood that people will check out your website or blog.

Finally, don't forget to include calls to action on your social media posts. This could be a link to sign up for your newsletter or download a free e-book. Including a call to action will help you turn social media followers into leads.


2. Share case studies or stories of how social media has helped businesses or individuals achieve their goals.

Social media has become an increasingly important tool for businesses and individuals alike. While it can be used for simply staying in touch with friends and family, it also has the potential to help businesses grow and reach new customers. For example, many small businesses have used social media to reach a wider audience and build brand awareness. In some cases, social media has even been used to help launch new products or services.

3. Share tools and resources that can help people create better content or get more out of their social media accounts.

There are a number of tools and resources that can help people create better content or get more out of their social media accounts. For example, a tool like Canva can be used to create high-quality visuals for social media posts. By making use of these and other tools, people can create more effective social media content and maximize the reach and impact of their posts.

4. Share blog posts, infographics, or other types of content that offer helpful advice or tips for using social media.

Anyone who's ever tried to navigate the world of social media knows that it can be a daunting task. With new platforms and features popping up all the time, it's hard to keep up with the latest trends.

However, there are some helpful tips that can make the process a little easier. For example, when creating content for social media, it's important to keep things concise and to the point. People scrolling through their feeds are more likely to stop and read something if it's easy to digest. In addition, using images and videos is a great way to add visual interest and break up text-heavy posts.

5. Share interviews with experts in the field of social media marketing.

As the world becomes increasingly digitized, the importance of social media marketing has grown exponentially. Businesses of all sizes now use social media to reach new customers, build brand awareness, and boost sales. However, with such a wide range of platforms and strategies to choose from, it can be difficult to know where to start.

That's why you should experiment with interviews. Gather experts in the related field and conduct personal and online interviews with them and gather insights on how things can be made even better. This type of content can provide a lot of value in the audience's lives.

 
 
📃 Latest Blogs
How to Create a Facebook Business Page to Make Money

Facebook business pages play an essential role in businesses success these days. 2.934 billion people use the network so it's clear how popular the platform is. So, if you are a business owner, a Facebook business page is not something you can afford to ignore. As having a strong business page can work wonders for your business. And with the help of valuable tips, techniques, and guidelines, you can create a seamless Facebook business page and earn money. So, let's dive right into the details!
Read more
What Are Twitter Post Sizes and Dimensions for 2022

Why are the correct Twitter post sizes and dimensions important even in 2022? Twitter has again changed its size guide for its posts. So, if you still know the 2:1 aspect ratio as the optimal size to post, you are missing it. Twitter is one of the biggest platforms where you can share your opinion in less than 280 characters.
Users tend to share their thoughts with or through an image. When you represent your ideas visually, people understand them more. Also, a post with an image is likely to get 3x more engagement than the one without an image. It explains the importance of posting the correct size; otherwise, the platform can reject your submission also.
Read more

 
📰 Top NEWS
New Report Show That Reels are Generating the Most Reach on Instagram

Video is the key focus for Instagram right now, with platform chief Adam Mosseri repeatedly noting that video engagement is growing, and that it needs to lean into that trend in order to best serve its users.
But how significant is video on Instagram, and which formats are driving the most engagement?
The HypeAuditor team analyzed 77.6 million Instagram posts throughout July 2022 to measure the latest engagement trends, based on format.
They found that:
  • The most commonly posted type of content on Instagram remains image posts, at 42% of all posts. Carousels came in second, at 26%
  • But look at that 'Estimated Reach' bar – Reels, despite being the third most popular post option, are seeing the most reach on the platform, by a notable margin. HypeAuditor measured relative Reach by analyzing the number of people who saw each post, based on public data
  • Reels are also generating a lot more Likes, though image posts still generate more comments, at least based on this sample set
The data shows that Reels are the best option, at present, for maximizing reach and engagement in the app - yet even amid the rising hype around short-form content, most users are not posting Reels as yet.
Google Announces New Search Updates Which Will Put More Emphasis on Content Depth

Google has announced some key updates to its Search algorithms which will look to highlight more valuable results, created for humans, as opposed to web pages that have been designed purely with SERP ranking in mind.
Google's main target with these new updates is low quality aggregator sites, which aim to match up with common search terms in order to suck in more Search traffic.
Now, Google says that it will put more emphasis on content quality and depth, which could spark a change in broader SEO approach.
As explained by Google:
"Next week, we'll launch the "helpful content update" to tackle content that seems to have been primarily created for ranking well in search engines rather than to help or inform people. This ranking update will help make sure that unoriginal, low quality content doesn't rank highly in Search, and our testing has found it will especially improve results related to online education, as well as arts and entertainment, shopping and tech-related content."

 
📥 SocialBu Updates
Schedule Instagram Reels with SocialBu
You can now schedule your Reels in advance and have them post automatically at the time of your choosing with SocialBu app.

Bulk Schedule content on Google My Business
Now you can also bulk schedule content on GMB with SocialBu app.

Team Deletion Issue
Some people were having issues deleting their teams. This has been fixed now.
Facebook Comment Automation
In some automations that added automated replies to the comments, the page was replying to its own automated replies causing duplicated replies. This issue has been fixed now.
 






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