| | Hey Паулино!
I hope you are having an amazing week so far. Here are some updates on what's going on in the digital world, and I have got some stuff for you that'll help your marketing efforts too.
|
|
| - How To Turn Strangers (Cold Audience) Into Prospects (Warm Audience)
- Latest Blogs
- Best Halloween Social Media Posts, Quotes, Ideas & Campaigns
- Top 20 Social Media Marketing Tools For Businesses in 2023
- 32 Predictions for Social Media Marketing in 2023
- Elon Musk Takes Control of Twitter, Cuts Several Execs
|
|
| | | 📋 How To Turn Strangers (Cold Audience) Into Prospects (Warm Audience)
|
|
| Strangers are those people who are not aware of your brand and the products and services it provides.
Prospects are the people that are aware of you and have shown some form of interest and can become potential leads to buy from you.
While sales are the ultimate goal, very few will buy your product/service the first time they see your brand. High-value conversions typically happen once a user interacts with your brand over multiple touch-points.
Here, the first step is very crucial which is to turn strangers into prospects.
This is how you can do it seamlessly:
1. Audience targeting
In the first step, you have to target mainly two types of audiences.
a) Custom audience are people that you think fit your brand and people who are looking for the products and services you provide. You can create this audience by gathering emails from your website and by reaching out to them on similar platforms as your website.
b) Lookalike audience are people who contain the same characteristics that your primary audience has. These are easy to find after you create your primary audience and then you can multiply on those.
2. Marketing objectives
You don't have to rush in the awareness stage. Keep your objectives straight and to the point. These are the objectives that you need to keep in mind while targeting strangers.
a) Reach: Make content that can get the maximum reach. Try jumping on to making viral content such as Instagram Reels and TikTok videos, this will help you reach a wider audience.
b) Traffic: You cannot forget your website here. Your website is the main landing point for the people you are targeting. Remember to always direct your audience to your website and cash-in the reach by converting them into website traffic.
c) Messages: Messages are a great way to increase your engagement rate, if your engagement rate is high, the algorithm will automatically help you reach more people and rank your content better than those who aren't getting enough engagements. Make content that encourage people to engage with it, for example: Run contests, ask questions, help people out by answering their questions, create shareable content like short videos.
3. Advertisement types and objectives
Along with all your organic marketing efforts, advertising can provide a big boost to your overall marketing efforts. But selecting the right objective is key here. Most of the people spend a lot of money but never get the desired results due to wrong selection of advertising objectives mainly on Facebook, Instagram and Google.
But don't worry, following are the objectives that we highly recommend to use while advertising:
a) Brand awareness
b) Reach
c) Engagement
d) Video Views
Now that you've set your advertisement objectives, what kind of ads can you run in order to compliment the selected objectives?
Here they are:
a) Video ads
b) Collection ads
c) Image ads
d) Carousel ads
e) Banner ads
f) Google Search ads
g) Google Display ads
4. Best Call-To-Actions
During the awareness stage, choosing the right call-to-action gets tricky at times, but this can be the deciding factor between getting the stranger inside the marketing funnel or losing him in the start.
Here are some highly recommended CTAs you can incorporate in your designs and ads:
a) Learn More
b) Watch More
c) See Catalogue
d) Send Message
e) Visit Website |
|
| | | | | | | Best Halloween Social Media Posts, Quotes, Ideas & Campaigns
The Halloween season is coming up, A.K.A., the favorite season of many people around the world. So it's time to celebrate the spooky season and avail this fabulous time of the year for putting out some of your
best marketing campaigns and Halloween social media posts, attracting a wider audience with ease.
To help you do exactly that, we have made a collection of all the top ideas for this Halloween's social media posts and campaigns. Read on to find out all the best quotes, creative social media posts and campaign ideas, and successful campaigns run by famous brands for the season that you can use as inspiration for this season's marketing and take your brand's online presence to the next level. Without further delays, let's get started!
Read Blog
|
|
| Top 20 Social Media Marketing Tools For Businesses in 2023 Having the best social media marketing tools can take your online marketing game to a whole new level. With a global audience, social media has become one of the top-rated marketing platforms in the world. Many brands love social media, and it is a favorite of many marketers.
With hundreds of tools available in the market, it can be pretty challenging to identify which one is the best. So, to help you choose the best tool for your business, we have made a list of the top 20 social media marketing tools for businesses in 2023. Keep on reading to find out all about these incredible tools.
We will also discuss the importance of social media and social media marketing, so make sure you read the whole article. Now, without further ado, let's jump right in. |
|
| | | | | 32 Predictions for Social Media Marketing in 2023
We're nearing the end of yet another year, and what a chaotic 12 months it's been for the major social networks. Meta continued its gradual decline, TikTok continues to rise, and Twitter is right now in the midst of a chaotic management shift, which could basically see anything happen at the app.
With all that's going on, it's difficult to predict what might be coming next, but we'll give it a shot, with our 2023 predictions for each of the major social apps.
More posts recommended by AI
Avatar integration
Posts from VR
Additional verification ticks
The opportunity of payments
Longer tweets
Read more
|
|
| Elon Musk Takes Control of Twitter, Cuts Several Execs
The Elon Musk era at Twitter has begun, with Musk's $44 billion takeover of the company finally closing late Thursday night.
And Musk wasted no time getting to work, firing several top execs, including CEO Parag Agrawal, chief financial officer Ned Segal, and the platform's head of legal policy, trust, and safety Vijaya Gadde.
As per The Washington Post:
"The three top Twitter executives were hastily shuttled from the building, the people said."
The New York Times has reported that general counsel Sean Edgett has also been informed that his services are no longer needed.
Read more
|
|
| | | | | Introducing the all new AI Social Media Post Writer⠀
Now it's easy to write compelling content for your social media posts, just type in the topic that you want, and out pops all ready-to-post captions.
Check it out here
|
|
| | | | | | Add first comment on LinkedIn posts
You can now add a first comment on your LinkedIn posts scheduled or posted from SocialBu.
|
|
| | | Glaxosoft LLC, 16192 Coastal Highway, Lewes, Delaware 19958, United States Don't want to hear from us? Click here |
|
|
|
|
|
0 Response to "What's new for Паулино: How to turn strangers into prospects, and more..."
Publicar un comentario