Hey Паулино! I hope you are having an amazing week so far. Here are some updates on what's going on in the digital world, and I have got some stuff for you that'll help your marketing efforts too.
5 Killer Headline Formulas for Twitter Threads
Latest Blogs
17 Best Social Media Analytics Tools for Marketing Agencies
9 Proven Marketing Strategies to Improve Your Campaigns
Top News
Twitter Previews New 'Official' Gray Checkmark as it Prepares to Launch its $8 Verification Plan
New Survey Underlines TikTok's Popularity with Teen Users
SocialBu Updates
📋 5 Killer Headline Formulas for Twitter Threads
Headlines are an integral part of any content strategy. They're like the cherry on top, or they can serve as your bouncer - all in how you phrase things! Fortunately for us, many people have found great headlines that work wonders time after time and go well beyond saturated click bait. Here are the 5 cherry picked headline formulas you can use to craft your perfect twitter threads and get the maximum amount of reach:
1. Headlines Backed By Psychology
Surprise – "This Is Not a Perfect Blog Post (But It Could've Been)"
Questions – "Do You Know How to Create the Perfect Blog Post?"
Curiosity gap – "10 Ingredients in a Perfect Blog Post. Number 9 Is Impossible!"
Negatives – "Never Write a Boring Blog Post Again"
How to – "How to Create a Perfect Blog Post"
Numbers – "10 Tips to Creating a Perfect Blog Post"
Audience referencing – "For People on the Verge of Writing the Perfect Blog Post"
Specificity – "The 6-Part Process to Getting Twice the Traffic to Your Blog Post"
2. The General Formula
Numbers + Adjective + Target Keyword + Rationale + Promise Example: 10 simple steps you can take that will make your blogs go boom!
3. Betteridge's Law of Headlines
The headline formula in this case is rather straightforward: Be careful asking questions.
Betteridge's law of headlines was dreamed up by British technology journalist Ian Betteridge after noticing a growing trend in question headlines around the web. The law states: Any headline which ends in a question mark can be answered by the word no.
Example: This headline from Fast Company—"Can A Photographer Truly Capture Love?"—could be answered by the word no, so instead, we could rewrite the headline to "The Impossible Task of Capturing Love in Photos: How These Photographers Pulled It Off."
4. Interesting adjectives + unique nouns
Gatorade's "Be Like Mike" campaign is one of the best examples of tying a desired result with a desirable entity. If you don't have a Michael Jordan to attach to your headline, you can go generic, too.
Example: Blog Like an All-Star
[Do Something Desirable] Like [an Expert] Without [Something Expected & Undesirable] Ex. Blog Like an All-Star – Without Bankrupting Your Free Time
4. The Secret of ______
This one can work in a couple fun ways: Sharing insider knowledge on a topic or sharing transparently from your own locker of secrets. Example: The Secret of Writing Killer Blog Content on a Near-Daily Basis .
📃 Latest Blogs
17 Best Social Media Analytics Tools for Marketing Agencies
After COVID-19, people have also started using social media platforms for shopping and business purposes. So now, its use is broader than media sharing only. So if we think about it, the business not having a social media presence is at the loss of many potential customers.
It sums up the importance of having a social media presence for businesses. But we also need something to take care of social media accounts and look after their performance, right? Here comes the use of social media analytics tools. But first, what are these?
9 Proven Marketing Strategies to Improve Your Campaigns
Whether you run a small cake decorating store or a national consultancy firm, you must create an effective marketing plan. After all, you could sell the best products in your industry, but if no one knows about them, you're not going to make many sales, right?
However, deciding where to focus your efforts is not easy with so many marketing techniques. Luckily, this post is here to give you a helping hand. Below, we will go over nine proven marketing strategies so that you can enhance your efforts and enjoy more tremendous success.
Twitter Previews New 'Official' Gray Checkmark as it Prepares to Launch its $8 Verification Plan
UPDATE: Elon Musk has 'killed' the new 'official' badges, just three hours after they were launched. Musk says that Twitter will 'do lots of dumb things' in the coming months, while also noting that the blue check will be 'the great leveler'. UPDATE: No, Twitter now says that it is launching the new 'official' tick, just not for all 'official' users to begin with. So now, no gray ticks. Probably. Read more
New Survey Underlines TikTok's Popularity with Teen Users
In case you needed a reminder, TikTok is very popular among teen users. According to the latest survey data from Piper Sandler, which incorporates responses from over 14,500 US teens, TikTok is their primary social app of choice, dwarfing Instagram, Facebook and Twitter, which all continue to decline in teen preference. Read more
📥 SocialBu Updates
Trim link from post text on LinkedIn
You can now schedule your posts on LinkedIn with a link in the text and SocialBu will allow you to trim the link from the text and convert it into a preview.
Reports coming soon!
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