Hey Паулино! I hope you are having an amazing week so far. Here are some updates on what's going on in the digital world, and I have got some stuff for you that'll help your marketing efforts too.
The 70-20-10 Rule for Social Media Posts
Latest Blogs
The Ultimate Guide to Behavioral Email Marketing in 2023
6 Ways Social Media Reviews Can Increase Online Sales
Top News
32 Predictions for Social Media Marketing in 2023
Social Media is Becoming Less 'Social' and More 'Media'
SocialBu Updates
📋 The 70-20-10 Rule for Social Media Posts
As a social media marketer, you know the importance of maintaining a strong social media presence. But with so many strategies out there, it can be tough to know where to focus your efforts. One helpful rule of thumb is the 70-20-10 Rule. Lets dig deep and learn what it actually is:
70% Informational: Informational content can be a great way to get your message across and make people feel like they're part of the process. Whether you want them spreading awareness on social media or just educating themselves, this type is perfect for building trust with the audience.
Content types include: 1. Education 2. Advice 3. How-Tos 4. Important Updates 5. Industry News 6. Insights
20% Emotional: The tone of voice should be engaging and conversational. The output is more like a conversation than text, which makes it interesting reading as well because you want to know what will happen next.
10% Promotional: Why not embrace your promotional nature and show it off? It's time for some PR stunts! The tone should be fun, conversational with an excited edge.
Content Types Include: 1. Advertisements 2. Discounts and Offers 3. Sale Promotions 4. Features and Benefits
📃 Latest Blogs
The Ultimate Guide to Behavioral Email Marketing in 2023
Finding out what users have been doing and contacting them with pertinent messages and offers constitutes behavioral email marketing. Considering how useful and pertinent they are, this type of email is eagerly anticipated by its recipients.
Are you interested in finding out more information about behavioral email marketing? We will assist you in commencing! To understand everything there is to learn concerning behavioral email marketing, keep reading this article.
6 Ways Social Media Reviews Can Increase Online Sales
With 4.59 billion social media users worldwide, you can clearly understand that your business needs to have a social media presence to drive the desired sales in the current digitized era. With that, the selling traditions have changed as well. Social media selling is the new game of a business's success online.
Here are the top 6 ways that you can boost your online sales and create a unique online presence utilizing the advantages of social media reviews;
1. Testimonials Have your customer leave a more in-depth review on your page. Research who has been talking about your product and reach out to them to ask for a testimonial. 2. Images Social media users seek content at every opportunity. If your product is the focal point of a selfie or even in the background, it's great awareness for your brand.
3. Links Reviews on the likes of Facebook and LinkedIn often contain links to your website. Not only does this drive traffic to your website, but it also boosts your SEO (search engine optimization), increasing your ranking on the search engine results page (SERP). 4. Word of mouth Build a solid brand, create a dependable product, and back it up with fantastic customer service, and your product will be spoken about behind closed doors. 5. Promotions To boost your brand awareness on social media, open up promotions for your customers. 6. Videos With the rise of TikTok, people are getting more creative. A filtered pose doesn't cut it anymore. Video marketing is engaging, attractive, and easier to digest than text. It's a strategy becoming more and more popular and integral in company marketing plans.
We're nearing the end of yet another year, and what a chaotic 12 months it's been for the major social networks. Meta continued its gradual decline, TikTok continues to rise, and Twitter is right now in the midst of a chaotic management shift, which could basically see anything happen at the app.
With all that's going on, it's difficult to predict what might be coming next, but we'll give it a shot, with our 2023 predictions for each of the major social apps.
More posts recommended by AI Yes, you're going to see more and more content from Pages and people that you don't follow infiltrating your Facebook feed.
AR and more interactive ads Which then leads into new opportunities for brands, in AR ads and interactive ad formats that will engage users in all new ways.
Bigger subscription push Musk has repeatedly noted that he wants to use subscriptions as a means to boost Twitter's revenue, while also providing another layer to rid the app of bots, a key focus in his approach.
Streamlined listing process In alignment with this, Pinterest also needs more products, and as such, you can also expect to see the platform continue to improve its catalog ingestion tools, and help more merchants list their items as Buy-able Pins.
More data insights to help guide job seekers LinkedIn owns the largest database of professional and career insights ever created, and it's slowly integrating more ways to use this to help people maximize their opportunities. Read more
Social Media is Becoming Less 'Social' and More 'Media'
What's the difference between social media and entertainment, and on which side of the fence do the major platforms sit? Is Instagram a social app, or an entertainment platform? What about Snapchat, or TikTok? Increasingly, it's algorithms that are defining what we see in each app, and in that respect, it's more about straight-up entertainment than it is about staying up to date with your friends. But what does that mean for the broader social media industry, and how marketers go about re-aligning their approach within this shift? Read more
📥 SocialBu Updates
Reports coming soon!
Trim link from post text on LinkedIn
You can now schedule your posts on LinkedIn with a link in the text and SocialBu will allow you to trim the link from the text and convert it into a preview.
Add first comment on LinkedIn posts
You can now add a first comment on your LinkedIn posts scheduled or posted from SocialBu.
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